Services
Research Services
Luminosity Marketing executes primary and secondary research to find insights that can be leveraged to optimize business value. We observe consumer behavior and crunch numbers to find new approaches to old problems. Luminosity’s comprehensive strategic approach uncovers inspiration to solve even the most complex marketing dilemmas.
- 360-Degree Competitive
- Segmentation
- Target Portraits
- Customer Data Analysis
- Content Frameworks
- Creative Testing
- Pricing/Product Testing
- ROI Analysis
Sample Projects
Media Technology Marketing Plan
Challenge: A major media company wanted to maximize profitability for a consumer technology. Like many companies in the fast moving media and entertainment industry, they didn’t have the bandwidth to fully investigate the product’s potential.
Solution: We created a strategic plan including forecasting the lifecycle for the technology, evaluating competitive movers and recommending product and pricing strategies to extract maximum value from the space.
Result: Client had financial knowledge to make critical investment decisions.
Integrated Pitch Strategy
Challenge: A major ad agency needed an integrated acquisition strategy for a new business pitch.
Solution: Rather than assigning responsibility for each stage of the purchase cycle to a different agency division, we developed a plan to measure throughput and identify interconnected communications breakdowns. We translated their engagement model from an undifferentiated theoretical principle to a systematic process.
Result:
Client won the $200 million contract.