Sample Projects
Media Planning & Buying
Challenge: A university purchased media in-house and through a commodity buying service to secure media space, resulting in uncoordinated one-off insertions. Solution: We created an overall media strategy, consolidating awareness and direct media activities into a single touch point plan. We renegotiated and reconfigured media buys to achieve cost reductions as high as fifty percent.
Result: A higher quality audience and more inquiries.
Indoor Billboard Network Valuation
Challenge: A media company was considering purchasing a network of indoor billboards and wanted to know what price they should offer. Solution: We conducted a full competitive assessment of the space, performed site audits, identified under-leveraged assets, re-built the pricing model, and identified necessary operational improvements. Result: The network was not worth the price it would cost to acquire. Investment dollars were re-allocated to other initiatives with higher ROI potential.
Services
Media Services
We believe a media agency needs to understand all aspects of the customer communications model to develop effective media strategies. Prospects form opinions about your company through mass media, internet, direct, retail and sales channels combined. We don’t specialize in just “traditional media” or “interactive” or “direct response.” We develop and execute complete touchpoint plans that span awareness, response, conversion and retention.
- Touchpoint Mapping
- Connection Planning
- Channel Optimization
- Media Buying & Stewardship
- Tracking and Optimization
- Small Agency Media Solutions
- Media Property Valuation
Sample Projects
Media
Cable, print, web, out-of-home, sports and entertainment.
Retail
Niche retailers, new brands, affluent and luxury.
Financial
Financial services, education and business services.
Technology
Computers, software and electronics.
Automotive
Auto dealers, financing, and related services.